Resume

Experience

Aug. 2025 - Present

Manage a team of 5 account managers, overseeing client relations for all accounts
Facilitate ideation and execution for all client campaigns
Provide quality control and maintain effective lines of communication for entire agency

March 2025 - Jan. 2026

Helped organize the 2025 Crib Classic event series by creating social media graphics, securing sponsorships, and executing sponsor deliverables (sponsors included Publix, Adidas, Gatorade, and more). These events drew an audience of 1,550 people and 1.3 million views on Instagram in the span of 30 days.
Create and maintain social media content calendars for 5 athlete-based accounts, assisting with brand development and exposure.
Increased follower growth rate by 193.38% and engagement rate by 1,093.31% across all client TikTok accounts.
Assisted in planning and executing content shoots for D1 football players: Vernell Brown III (Florida Gators) and Justin Williams (Georgia Bulldogs).

May 2025 - May 2026

Spearheaded a yearlong partnership between UF PRSSA and the Ronald McDonald House Charities of North Florida. This partnership includes community service projects such as a Friendsgiving Brunch and a New Year Movie Night for children and their families to enjoy.
Oversee PRime Pathways (UF PRSSA’s in-house agency) and its team of 6 Account Executives by ensuring a strong partnership with their client, UF’s chapter of IfYou’reReadingThis.org—a mental health nonprofit that empowers students nationwide.

Aug. 2025 - Present

Lead a team of 12+ people to ensure that PRISM is a fully functioning and growing organization.
Established a partnership between PRISM and UF Club Cheerleading that consists of running media days, delegating tasks to teams and assisting with brand exposure.
Collaborate with other UF PR organizations to create socials for all Public Relations students.
Organize biweekly general body meetings and guest speaker events.

April 2026 - Present

Write executive bylines that are published by Campaign US and 4As among other media outlets
Spearheaded a way to utilize AI agents within the marketing and communications team to speed up processes
Used branding skills to create 12 mockups of new merchandise that can be proudly used by Razorfish employees
Complete traditional PR tasks: coverage tracking utilizing Muck Rack and Meltwater and pitching client work to journalists
Utilize Muck Rack, the internet and Copilot on a weekly basis for research projects
Lead meetings with the Razorfish C-suite to go over upcoming events, opportunities and deadlines
Co-led a community service project within the NYC office for the nonprofit Love For Our Elders. Over 20 letters were handmade and shipped out to elderly individuals across the United States.

2023 - 2027

Bachelor of Science in Public Relations

Certificate in Sport Management

Certificate in International Communication